The blend of digital convergence, personal computing and global networking has changed the way communication is in the new media ecosystem. The most obvious changes are the broadcast TV. Internet is slowly replacing the role of broadcast TV. Streaming of audio and videos across the net has altered the function of broadcast TV. The best example would be the website YouTube.
Source: ohinternet.com
People all around the world can view any uploaded audios or videos on the website without even having to turn on the TV. While broadcast TV is a ‘push’ medium: a media whose content is decided by a band of selected producers and push it down analogue or digital channels at audiences which are assumed to be majority passive recipients, the web is the complete opposite medium, a pull media: the audience has the power to choose the contents (Naughton, 2006). The audiences get to choose what is handled to them instead of the usual feed-to-the-lap media.
E-commerce altered the face of the media ecosystem. A study describes search engines such as Google are having dramatic effects on the advertising and marketing industries (Naughton, 2006).
Source: en.wikipedia.orgNow with the internet, it is easy for people to access detailed data on the desired products and compare the prices online. The internet also creates more informed consumers by providing them with formidable resources to become more knowledgeable.
Popular social networks such as Facebook and Twitter also contributed to the new media ecosystem.
Source: informationappliance.comCommunication is easier and faster, constantly evolving as the time passes. These social networks are also often used as a promoting tool, where advertising in this website is common. Clearly, this is a sign of a new media ecosystem.
Adelaine
(279 words)
Reference List
Naughton, J 2006, ‘Blogging and the emerging media ecosystem’, Reuters Fellowship, viewed 23 August 2011, http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf
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